#OOTD: What do I find so attractive about the blogging industry?

#OOTD: What do I find so attractive about the blogging industry?

I can almost see you rolling your eyes at the title of this post. “Gaad, yet another ‘are blogs dying’ post?!”. I know that everybody and their mothers are writing about this, but bear with me for a minute.

I’ve been reading these type of posts for about a year now, and even though I’m always the first one NOT to jump the bandwagon of trendy topics, this one deeply resonates with me because it’s been on my mind basically ever since I opened up this space 2 years ago.

Not to mention the high quality, meaty content some of my favorite blogger gals have been able to articulate to perfection, many of which had me nodding at every word and have made me say “yes yes yes same thing here gurl!” many times during a read.



What do I find so attractive about the blogging industry?

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Seriously.

What did I come here for? Why even start a blog and share my outfits with all of you? Why do I put so much soul into my writing? Why do I care if I know that this isn’t going to help me get ahead in the industry?

Wait… Do I even want to get ahead?

I’m not going to lie: when I saw so many of my favorite bloggers get freebies in exchange of some pictures or an opinion, how they traveled so much for brand campaigns and made money from something they loved doing… I was tempted, you guys. Who wouldn’t be? And before you say anything, no, I didn’t think it was easy, but I thought it was worth it. I thought that I would have liked that kind of life. I thought that I would have loved the attention and the love (who doesn’t?).

Nevertheless, my focus has shifted since then and my ideas surrounding the blogging industry are very different now. It’s been something that has been going through my mind for a very long time, but with all this inspiring content you guys have been writing and sharing I’ve made up my mind.



I don’t want to be a big blogger.





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I’m just so tired of being sold stuff

And it’s not that I’m bitter over the Nordstrom sale posts (okay… maybe a little) or the fact that someone went on a trip with a brand. It’s the fact that so many times it’s obvious that it’s a big lie! A big staged lie that everybody is realizing that is the only real thing about Instagram. I personally don’t think that every blogger out there have exquisite brunches every day at dreamy locations and that their houses/apartments are super tidy all the time and well decorated as it always looks like in those perfectly lit photos I scroll through on Instagram.

I want to make it clear: there’s nothing wrong in this. In fact, if your life is like this, go ahead and show it girl! But lets not deny that so many of us pretend that our lives are like that just to get ahead in this game, because we know that that’s what makes the follower count grow: highly posed pictures of our outfits, flatlays, close-up make-up selfies, pictures shot in front of THAT cute bakery, landscapes of our latest luxurious looking travels…

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So… what is it that I’m looking for?

What am I even doing here?

I’m not here for the follower count on my Instagram. I don’t care if people think my life isn’t glamorous and I don’t have any pictures shot outside my backyard or in interesting places — I’m grateful for having a backyard and a roof over my head in the first place, which are the things that truly matter and I believe we often forget in this race to getting popular and recognized in the industry.

Speaking of getting popular, I don’t want that either just for the sake of being loved. I couldn’t care less about thousands of people telling me that they love me. I care about having conversations that matter, talking to you and inspiring each other. My ultimate goal with my presence online is create a community of individuals who want to inspire each other every day through images and words. I love the fact that I barely get 50 likes in each one of my photos on Instagram, and yet I have a mix of 20 comments from you guys interacting with me. THAT is gold babes, that is why I write and take photos. Because I want to connect with YOU. And, to me, the old-school way of keeping a journal, a diary of sorts online is the best way to relate to all of you in a way that the current blogging industry can not. Isn’t this why we started trusting bloggers’ opinions by the way? Because they honestly told us what they thought of a product, not mainly because they are making money out of it.

There will come a day where we’ll have fall sick and go through hardships, and no follower count or curated feed will matter nor make us feel better about ourselves. It’s about the value we put out there more than just numbers and aesthetics.

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In the end, are blogs really dying?

I don’t know, and I don’t think I care. Like many have said, our blogs are the platforms that we effectively own, while Instagram and every other social media platform is fleeting and can be over in an instant (much like Instastories, hah). I don’t think we should abandon our blogs and stop posting as regularly as we do, but I think that we owe to ourselves to go where the people are interacting most, and that can sometimes mean that you will spend more time chatting with people over at Twitter or Instagram instead of your blog comments, and that’s okay. Just because social media is fleeting and we are at the mercy of the real owners doesn’t take away its credit for being the places where people hang out the most nowadays.

In the end, those who really care will stick around, jumping from one place to another to continue the conversation. It is our capacity for adapting to new technologies and platforms that will make our craft prevail for the longest period of time ♥.

What are your thoughts on blogs losing popularity? Where do you hang out at the most?

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What I’m wearing

T-shirt from Tienda 326
Culotte pants from India Style
Sneakers from Adidas
Sunglasses from Claire’s
Choker from Zara



fashion, fashionista, moda, blogger argentina, fashion blogger, fashion blogger argentina, blogger, lifestyle blogger, thoughts, ootd, outfit, style, look, outfit of the day, lookbook, what i wore, style

fashion, fashionista, moda, blogger argentina, fashion blogger, fashion blogger argentina, blogger, lifestyle blogger, thoughts, ootd, outfit, style, look, outfit of the day, lookbook, what i wore, style

En español:

Ya lxs veo poniendo los ojos en blanco ante el título del post. “Deooosss, otro posteo de “los blogs se están muriendo”?!”. Sé que todo el mundo está escribiendo acerca del tema, pero bánquenme por unos minutos.

Vengo leyendo este tipo de posteos hace ya un año, y aunque siempre soy de esas que NO se suben a esos tópicos populares, este me toca de lleno porque está en mi cabeza prácticamente desde que arranqué con este espacio hace 2 años.



¿Pero qué es lo que encuentro tan atractivo de la industria blogger?

En serio.

¿A qué vengo yo acá? ¿Para qué empecé un blog y comparto con ustedes mis looks? ¿Por qué pongo tanto de mí en lo que escribo? ¿Por qué me importa si se que, de la forma que hago las cosas, se que no voy a salir adelante en esta industria?

Bancá… ¿Quiero de verdad salir adelante?

No les voy a mentir: cuando empecé a ver la cantidad de cosas gratis que le llegaban a mis bloggers favoritas a cambio de una opinión y cómo viajaban tanto con las marcas y hacían dinero de lo que les gustaba… me tentó, chicxs. ¿A quién no? Y antes de que lo digan, no, nunca pensé que iba a ser fácil, pero pensaba que valía la pena. Pensé que me iba a gustar ese tipo de vida. Pensé que me iba a gustar la atención y que me adoren (¿a quién no le gusta?).

Sin embargo, mi enfoque ha cambiado bastante en este último tiempo y ya no pienso lo mismo que pensaba antes de la industria de lxs bloggers. Me decidí en mi opinión después de haber leído a varixs de ustedes escribir sobre el tema.

Seriously.

What did I come here for? Why even start a blog and share my outfits with all of you? Why do I put so much soul into my writing? Why do I care if I know that this isn’t going to help me get ahead in the industry?

Wait… Do I even want to get ahead?

I’m not going to lie: when I saw so many of my favorite bloggers get freebies in exchange of some pictures or an opinion, how they traveled so much for brand campaigns and made money from something they loved doing… I was tempted, you guys. Who wouldn’t be? And before you say anything, no, I didn’t think it was easy, but I thought it was worth it. I thought that I would have liked that kind of life. I thought that I would have loved the attention and the love (who doesn’t?).

Nevertheless, my focus has shifted since then and my ideas surrounding the blogging industry are very different now. It’s been something that has been going through my mind for a very long time, but with all this inspiring content you guys have been writing and sharing I’ve made up my mind.



No quiero ser una gran blogger.





Es que estoy tan cansada de que me vendan cosas TODO EL TIEMPO.

Y no es que esté amargada con la cantidad de posteos de las liquidaciones de Nordstrom (okay… si, sí un poquito) o con el hecho de que alguien haya viajado a algún lugar exótico con alguna marca. Es el hecho de que se ha hecho muy obvio que todo es una gran mentira. Una gran mentira montada en una red social, que ya todos sabemos no es la realidad. Personalmente, yo no me creo que todo blogger que veo en Instagram va de brunch todos los días a hoteles lujosos y tienen sus casa/departamentos impecablemente ordenados y decorados como veo todos los días en las fotos que voy pasando en mi feed de Instagram.

Quiero ser clara: no hay nada de malo con eso. De hecho, si tu vida es así, ¡mostrala! Pero no neguemos que muchos de nosotros tratamos de pretender tener esa vida tan sólo por querer ganar terreno en este juego, porque sabemos que eso es lo que hace el número de seguidores crecer: fotos super posadas mostrando looks, flatlays, selfies de nuestros make-ups diarios, fotos sacadas en frente de ESA confitería super paqueta, paisajes de nuestros últimos viajes…

Entonces… ¿Qué es lo que estoy buscando?

¿Qué hago acá?

No estoy acá por la cantidad de seguidores que tengo en Instagram. No me importa si la gente piensa que mi vida no es tan glamorosa y le molesta que todas mis fotos sean en el fondo de mi casa — estoy agradecida de tener un jardín y un techo sobre mi cabeza, que son las cosas que realmente importan y muchas veces se olvidan en esta carrera por volverse popular y reconocida en la industria.

Hablando de volverse popu… tampoco quiero eso solo por el hecho de que me quieran. No me pueden importar menos miles de personas diciendo que me aman. Me importa tener conversaciones importantes, relevantes con ustedes. Conversaciones que inspiren y nos hagan pensar a todos. Mi último objetivo con mi presencia online es crear una comunidad de personas que quieran inspirarse mútuamente cada día a través de imágenes y palabras. Amo el hecho de que apenas tengo 50 likes por foto en Instagram, pero 20 comentarios en cada una de ellas de ustedes diciéndome lo que piensan. ESO es oro para mi, babes, y es por eso que escribo y saco fotos. Porque quiero conectarme con USTEDES. Y, para mí, la manera de la vieja escuela de tener un blog tipo diario es la mejor manera de ser real con ustedes, de una manera que la industria hoy no lo es. ¿No es por esto que empezamos a tener en cuenta la opinión de lxs bloggers? ¿Porque eran honestos y decían lo que pensaban porque lo pensaban así y no porque era su trabajo y les pagaban?

A todos nos va a llegar el día en el que enfermemos y pasemos momentos difíciles, y ningún número de seguidores o grilla estéticamente cuidada nos va a hacer sentir mejor acerca de nosotros mismos. Todo se trata acerca del valor que pongamos aquí y ahora, más que el número de seguidores y la estética.

Al final, ¿se termina la era de los blogsa?

No lo sé, y no me importa. Como muchos han dicho, nuestros blogs son lo único que nos pertenece, mientras que Instagram y el resto de las redes son efímeras y pueden desaparecer de un día para el otro (como las historias de IG, hah). Pienso que no tenemos que dejar es cribir y postear regularmente en nuestros blogs, pero que sin embargo sí nos debemos permitir tener conversaciones fuera de él, ya sea en Twitter, Instagram o la red social que sea. Solo porque las redes son efímeras y estamos a merced de los dueños reales de ellas no significa que le debamos sacar el crédito que se merecen.

Al final, a aquellos que les importamos van a quedarse y nos van a seguir de un lado a otro para seguir conversando. Es nuestra capacidad de adaptarnos a las nuevas tecnologías y canales de comunicación que vamos a hacer que nuestro arte prevalezca por la mayor cantidad de tiempo posible ♥.

¿Qué opinan acerca de los blogs que pierden popularidad? ¿Dónde pasan más tiempo?

Links à la Mode, May 3rd, 2018

7 Comments

  1. April 24, 2018 / 12:07 pm

    I definitely hear what you’re saying about being sold stuff. Back in the day, bloggers would show how they restyle an item of clothing multiple times and now I feel like I rarely a blogger wear the same item twice because they’re so busy selling their readers the newest, shiniest thing. In the end, I agree with you that there will always be room for long-form blog posts because who knows how long Instagram or Twitter will be around!

    https://sharangill.com/

    • Sora
      Author
      April 28, 2018 / 11:12 am

      It’s such a pity! I think bloggers now are more like online magazines than anything else. Which is totally fine to me; I do read some of those blogs looking for inspo for my writing and my own style, especially if I want to know how people are wearing a trend I’m getting into. But then, that is not the reason why I blog ^^;

      Thanks for stopping by and leaving a comment Sharan! ♥

    • Sora
      Author
      April 28, 2018 / 11:10 am

      Thank you! 😀

  2. May 5, 2018 / 2:35 pm

    I was actually writing on the same topic when I stumbled upon this post. I have to say, I instantly loved you because of this post. You touched upon almost all the points that I wanted to write about, and I can clearly feel something from you that I thought it has been dying out: blogging with a soul. We used to look forward to people posting a blog post. We used to write meaningful comments. We used to genuinely engage. Then, the blogging sphere suddenly grew, Instagram gained force, and suddenly, everyone became lethargic. All we do nowadays is scroll on Instagram, perhaps grace someone’s photo with a double click if we feel like it, but we don’t talk. I feel like we neglect other platforms as well. And that’s why we all feel that the blogging industry is dying out. You will work so hard on your photos and your writing, and you might even spend money to promote it, but what does it get you? Not much. What saddens me the most is that all the attention is going to Instagram where every second “big” blogger is doing the same thing, with the same poses, the same filters, the same captions. Perhaps what is dying is not just the blogging industry, but originality as well. That’s why I also decided on a similar goal. Post what I like. Create content that I am proud of. It’s not in vain if it makes me happy. 🙂

    • Sora
      Author
      May 6, 2018 / 11:25 pm

      Hi Dilek! Thank you so much for stopping by ♥

      God yes, I hate the fact that we aren’t really communicating anymore! Frankly, I’m so fed up of the numbers, the guides to beat algorithms and best hashtags to use… Last week I left a 50+ people instagram engagement pod and my god I was so relieved!!! Now I truly see who’s interested in my posts and who isn’t. I even started having more time to comment on my favorite bloggers posts. And guess what: they answered back to me! I guess even big ones miss the connection 🙂

      I’m glad you stumbled upon my post and you liked it hun. I can’t wait to read yours! Link it back to me whenever you post it!

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